When it comes to dressing your shop, you need to ensure that
it is a space which people will enjoy. You want people to enjoy their time in
your shop so that they will come again and spend money with you. If you don't
take the time to dress your shop for the customer then you can expect not to
see them again.
The interior of your shop isn't all about the sale displays
and ensuring that customers can find what they need, your shop needs to present
the right image of the company. If a lingerie shop is dark and dingy then
people will associate it with being a place they shouldn't want to be spending
their time and so they will avoid the shop. It doesn't matter how fantastic the
lingerie is in that store, people will not want to shop there because it
doesn't make them feel good.
Your shop should make the people in your store feel good,
they should enjoy looking round and they shouldn't feel confused by the layout.
In clothes stores it is important to ensure that all rails and displays are
spaced out well, you want people to be able to easily walk between them and
stop to look at clothes without automatically disrupting someone else. People
will need to move for other people within your store but make it much easier
for them so that they don't need to move as much, if you leave enough space
between rails and displays you will find that people aren't causing disruptions
or blocking spaces.
It should be easy for people to find what they are looking for
within your store, whether you have big signs saying where separate items are
such as shoes and accessories within a clothes store, this means that someone
who is looking for a pair of shoes can see the sign and make their way over to
the place they want to be. We've all managed to get lost in a big store and
usually the one thing that helps us work out where we are in relation to where
we need to be is the signs that are dotted around.
One of the most important things about a store is the
lighting, customers want to be able to see the items well, and the color they
see in the store should be the color that it is when they get home. Most stores
have a white interior for this reason, white allows the light to reflect and it
also enhances the natural light that comes into the store.
Your shop needs to be a place where customers will want to
come back, and it is not just customer service which makes them come back. If
you offer the same product as another store but your store is dark and people
can't see, then they're going to go and buy the product from the other store
where they can see the product clearly. A customer wants to be able to see the
product that they are buying; they don't want to get it home to find that it
looks different to how it did in the store.
Interior design is one of the many things that people can
forget about but they don't realize just how important it is to have it right
otherwise it can have detrimental effects on the business. If you don't know
how the interior design should be for your shop then make sure you hire an
expert who has plenty of experience with the interior design of shops, so that
yours is the best it can be.
Millington Associates has a wide range of expertise within
retail design and as event dressers whether you are looking for the perfect
promotional display or retail interior design, they can help you.
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